BAROSSA FARMERS MARKETS
The Barossa Farmers Market is a vibrant community hub, offering fresh, local produce and handmade goods from the heart of the Barossa Valley.
Social Media Management & Strategy
Barossa Markets
2024
Client
Year
The Barossa Farmers Market is a vibrant, community-centred market offering fresh, seasonal produce and artisanal goods from local farmers and producers. Located in the heart of the Barossa Valley, it celebrates the region’s rich agricultural heritage, connecting visitors with quality ingredients and handmade products in a welcoming, authentic atmosphere.
The Brief
The Barossa Farmers Market invited us to help their stallholders harness the power of social media. We started by running a workshop to share tips on how to reach and engage their audience effectively. Afterward, we took the lead on the market’s social media to set up a strong foundation and guide their team toward confidently managing it in-house.
The Work
We kicked off with an engaging workshop designed to give stallholders hands-on social media skills—from crafting engaging posts to understanding their audience. After the workshop, we took over the market’s social media, sharing their story and building connection through fresh, authentic content. As we worked, we created a custom social media strategy and toolkit, providing friendly, ongoing support to empower the team for a smooth transition to in-house management.