Madame Mai
Frozen authentic Vietnamese dishes with the care of a homemade meal.
Social Media Management Content Creation Website Development
Madame Mai
2023
Client
Year
Madame Mai is a culinary innovator, offering a range of frozen, authentic Vietnamese dishes, including the beloved Pho, for you to enjoy in the comfort of your own home or workplace, anytime you please!
The Brief
Madame Mai approached us with a comprehensive request, they needed a complete overhaul of their website, social media presence, and graphic design to appeal to both younger and older audiences. They wanted to convey the convenience of their meals, emphasising their ease of preparation without compromising on quality or taste. Our challenge was to create a modern and appealing brand image that would change the perception of frozen food from cheap and unappetising to convenient and delicious.
The Work
We embarked on an extensive project with Madame Mai, beginning with studio photography to capture enticing images of their products. This was followed by the creation of a brand new website and a revamp of their social media channels, ensuring a cohesive and engaging online presence. To reach a wider audience, we collaborated with influencers and produced informative reels and TikToks showcasing the convenience and quality of Madame Mai's frozen meals. Additionally, we seized the opportunity to attend Sydney's Fine Food expo, where we networked with industry leaders such as Coles, Woolworths, and Costco to explore possibilities of getting Madame Mai's products on their shelves.
